Santa Barbara, California

I give customers a great e-commerce experience.

Ten years of product marketing, e-commerce, and brand building across B2B and DTC — producing content that makes an impact, and analytics to prove which of it worked.

johnharmon805@gmail.com (805) 245-8269

$3M

Annual revenue driven
by organic content

$5M

Digital channel owned
end to end

10+

Years across
B2B and DTC

Brands built
from zero

Selected work

Some highlights from my Resume

CMC Rescue · B2B technical

An SEO and content engine behind a $5M digital channel

Life-safety gear is technical, specified, and bought with intent of keeping you safe. I help drive educational content across web, blog, and social media campaigns, then reporting across organic, email, paid, and social, to decide what to write next.

Result: $3M in annual revenue attributed to organic awareness and demand.

OffGrid Faraday Gear · DTC + B2B

Five years owning the e-commerce operations end to end

I ran the storefront and everything feeding it — product content, launch messaging, Klaviyo lifecycle programs, and all the in-house photography and video. Testing landing pages against Google Analytics and Clarity data is how the messaging got sharper each year, and I managed the Amazon channel alongside the Shopify storefront — listings, content, and account health.

Result: Sustained year-over-year growth across DTC and B2B channels.

Oil Slick Beach Tar Remover bottles on a beach towel

Oil Slick · Founder, DTC + B2B

A product embraced by the local community and major luxury hotel resorts

I built the whole thing: positioning, messaging, packaging, and content. Getting into luxury hospitality meant meeting each brand's procurement and account standards, and the automation behind fulfillment, customer comms, and inventory keeps it running lean season after season. I also manage the Amazon account, from listings to reviews and inventory.

Result: 100+ long-term wholesale account relationships

Brands

Brands I've either consulted for, launched, or run e-commerce for.

What I do

E-commerce management

Shopify storefront ownership end to end — merchandising, product content, promotions, and checkout experience — plus Amazon channel management from listings to account health, workflow automation, HubSpot CRM, Adobe Creative Suite, and enough HTML/CSS to build it myself.

Product marketing & messaging

Positioning built from the ground up, value props translated into plain benefits, and buyer insight that holds up in a crowded category.

Content & storytelling

Long-form and blog, web and landing page copy, social, and in-house video — scripted, shot, and shipped on a calendar I own.

Demand & growth

Organic top-of-funnel and SEO, Klaviyo lifecycle and email automation, campaign execution, and conversion rate optimization.

Analytics & insight

Google Analytics, Microsoft Clarity, attribution, and A/B testing — plus synthesizing customer feedback back into positioning.

Cross-functional work

Brand building alongside product, sales, and leadership, and managing agencies, contractors, and creative partners against real goals.

Experience

Jul 2025 — Present

Goleta, CA $50M company Seven-person marketing team

Digital Marketing Manager

CMC Rescue

Own the digital marketing strategy for a $5M digital channel, building the SEO and content engine that drives $3M in annual revenue through organic awareness and demand.
Translate technical product capabilities into clear, benefit-led narratives across web, blog, and campaigns, partnering with product and sales to keep messaging consistent across the customer journey.
Run multi-channel performance reporting across organic, email, paid, social, and partner programs, turning the data into prioritized content and positioning decisions.
Contribute writing across blog, web, and campaign content, scaling output while keeping brand voice consistent.
Own the responsibility for getting product content and digital assets executed for the team, syndicating brand-consistent messaging and imagery across web, paid, and partner channels.

Jul 2020 — Jul 2025

Santa Barbara, CA Full-funnel content and brand across DTC and B2B

E-Commerce Marketing Manager

OffGrid Faraday Gear

Owned brand storytelling and content across blog, web, email, and video for a multi-channel business, driving sustained year-over-year growth.
Produced all in-house product photography and promotional video, building a consistent visual and narrative identity across web, advertising, and partner-facing assets.
Developed positioning and messaging for new product launches, translating technical features into customer benefits across DTC and B2B audiences.
Designed and tested Shopify storefront content and landing pages, using Google Analytics and Microsoft Clarity to sharpen messaging and lift conversion.
Built and ran Klaviyo lifecycle and email programs, including segmented automation, launch campaigns, and revenue-generating broadcasts.
Directed contractors and creative partners across content, video, paid media, and web, coordinating a distributed team against brand and revenue goals.
Opened and managed B2B accounts at trade shows and in person, refining messaging based on direct customer and prospect feedback.

2015 — Present

Santa Barbara, CA Seasonal Founder-led consumer brand, B2B and DTC

Founder & Owner

Oil Slick Beach Tar Remover

Built a consumer brand from zero — positioning, messaging, packaging, and content — growing it from a pitch-competition win into a recognized brand with loyal repeat customers.
Manage 100+ B2B accounts in our ERP — consistent repeat customers — including luxury hospitality brands like The Ritz-Carlton Bacara, Rosewood Hotels & Resorts, Four Seasons, and Disney Resorts, navigating each brand's procurement and account standards.
Synthesize customer feedback into product, positioning, and messaging decisions.
Built customized automation across fulfillment, customer communications, and inventory, keeping a lean operation running with minimal overhead.

2017 — 2020

Santa Barbara, CA Independent marketing and web consultancy

Freelance Marketing Consultant

Remarkable Designs

Built custom Shopify and WordPress sites and brand content for clients across CPG, hospitality, and lifestyle.
Led the 100-year rebrand of the University Club of Santa Barbara, securing press coverage and supporting renewed member engagement.
Built a digital product configurator for a Netflix-featured automotive brand, improving product interaction and lead quality.
Developed heritage storytelling and digital assets for regional CPG and lifestyle brands.

2018 — 2020

Santa Ynez, CA Boutique brand, direct-to-consumer and club

Sales & E-Commerce Associate

Brander Vineyards

Told brand and product stories in a direct, guest-facing setting, building relationships that drove repeat sales and club enrollment.
Designed product label artwork aligning visual identity with brand positioning.
Produced product photography supporting the brand's e-commerce and digital marketing.

About

I enjoy learning the details that make me an expert, so I can craft sales and marketing material that actually works.

Most of my career has been spent close to the product — shooting it, writing about it, watching people use it, and rewriting the story when the first version didn't land. I've built brands from nothing, kept messaging straight across product, sales, and support, and gotten comfortable with the analytics side due to my experience learning to be a software developer

Lately that means building automation and operational processes so a small team can move like a much bigger one. I'm based in Santa Barbara, and a fair amount of the work — including the beach tar remover I started — has come out of paying attention to the opportunities that present themselves.

Download the résumé (PDF) Get in touch

Training towers, learning rope work, and content shoots for OffGrid. This is the work behind the marketing I get myself involved in. And yes, rappeling off a 50 ft tower is scary

Toolkit

The software I work in every day.

Commerce & lifecycle